On Super Bowl broadcast, ‘He Gets Us’ ads featuring Jesus stand out for change-of-pace message
United States AP For the second year in a row, a religious Super Bowl ad campaign promised viewers that Jesus “gets us.” Two commercials shown Sunday night centred Jesus’ message to love your neighbours – even across ideological divides. In one, people of different races, classes and gender expressions have their feet washed, including a woman outside […]
Essay: From Super Bowl ads to Kentucky revivals, stop the Christian cannibalism
In an article first published in Religion News Service, CHRISTIAN PINKSTON, founder of a strategic communications firm in Northern Virginia which represents the ‘He Gets Us’ campaign, said the habit of attacking ‘our own’ on peripheral topics is obstructive to the spread of the Gospel…
Promoting Jesus: ‘He Gets Us’ organisers hope to spend $US1 billion to promote Jesus. Will anyone care?
Organisers of the ‘He Gets Us’ campaign in the US hope to spend a billion dollars in the next three years to redeem Jesus’ brand. BOB SMIETANA, of Religion News Service, reports…
“He Gets Us”: $US100 million ad campaign wants to fix Jesus’ image. His followers remain a problem
BOB SMIETANA, of Religion News Service, that the ‘He Gets Us’ campaign, which hopes to rescue the message of Jesus from the misdeeds of Christians, will expand in the months leading up to the Super Bowl…
$US100 million US media campaign depicts human side of Jesus in outreach to sceptics
RNS A $US100 million media campaign in the US is attempting to attract people who are sceptical about Christianity but may relate to Jesus by highlighting his upbringing as a homeless, bullied son of a teenage mother. The He Gets Us campaign, which launched in mid-March, is an initiative of The Signatry, a Christian foundation […]